Tuesday, July 7, 2015
CRE and Carli Lloyd
The Women’s World Cup final got us to thinking: What does commercial real estate have in common with the Carli Lloyd (Women’s World Cup MVP)?
An article was posted on Forbes with the headline “13 Minutes Equals Millions in New Endorsement Potential for Women’s World Cup MVP Carli Lloyd.”
For those of you who are unfamiliar with Carli Lloyd’s achievement, here is a quick recap: Within the first 16 minutes of the Women’s World Cup final this past weekend, Carli Lloyd scored 3 goals. She scored all 3 goals within 13 minutes of one another.
Clearly, Carli Lloyd has a chance to cash in big. Product endorsements will likely flow her way in the coming days/weeks. And good for her – this was quite the triumph and on the biggest possible stage.
Now that you’re up to speed on Carli Lloyd, you may recall that we posted a market update for South Mississippi last week (link found here). The gist of the update was that 2015 has been very promising for commercial real estate in South Mississippi, and we are hopeful/optimistic that this will continue into 2016. (Apparently, last week’s post could have been summarized in one sentence.)
So, we ask again: What does CRE have in common with Carli Lloyd?
With the commercial real estate market on an incline, you have to make sure to seize the opportunity to capitalize. Market booms don’t last indefinitely. Eventually, the market will taper off (and thereafter, likely fall into a slump again). When will this happen? Nobody knows for sure.
Just like Carli Lloyd will have a better chance at landing huge endorsements in the coming weeks, everyone involved in commercial real estate will have a chance to land some monster deals in the coming months. You must use the CRE boom to your advantage, because it will not last forever.
And in a good market, you should not sit back and figure you can reap the benefits by putting forth less effort. You might be thinking to yourself, "Well, the phone is ringing off the hook. So I can do very little work and still have increased success."
Trust us…the phone will eventually stop ringing.
Make the most of the good times in commercial real estate. Take advantage of the moment. Carpe diem. Seize the day.
Congratulations to Carli Lloyd and the entire U.S. Women’s World Cup team!
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