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Thursday, July 7, 2016
As landlords, our goal is to seek out new tenants for vacancies within our various properties.
But our job, as landlords, does not end there.
We need to keep our existing tenants happy and satisfied in every way possible.
What could be more useful than sending our tenants business? (After all, it helps pay the rent!)
Take a look at the Instagram pages for the developers of Atlantic Station and Avalon (two mixed use developments in Atlanta).
There are pictures of food, events, sale signs, etc. from the different businesses that operate at those establishments.
The landlord/developer is not paid any additional rent for doing this free advertising for its tenants.
But it’s a nice win-win situation:
Customer John Doe sees a picture of a fish special at one of the restaurants. Customer John Doe goes for dinner. Customer John Doe shops at the various retail shops after dinner.
You see that? Several businesses benefited from one single post.
And this is not limited to retail or mixed use developments.
Our current portfolio consists of office and industrial/flex buildings.
While we can’t post pictures of food specials or sales from our customers, we are still able to refer business to them.
For example, one of our tenants installs fire suppression equipment and provides annual inspections of fire extinguishers.
How do we send them business?
When this tenant signed a lease with us, we let our contractor and architect know about the new business in the area who could install this type of equipment.
Also, any time a new tenant moves into a vacant space, they are required to supply fire extinguishers.
Who do you think we tell them to call?
We also use a tenant who performs IT for all of our IT and networking needs (and send them business for new tenants with similar needs).
Another tenant does signs and graphics so supplies all of our marketing signs as well as blueprints for new projects.
One of the best ways to keep your tenants happy is to affect their bottom line.
And sending them new business certainly helps!
This also builds loyalty with your tenants.
Best of all, it’s entirely free!
Please feel free to leave questions and/or comments. We provide office space for rent and warehouse space for rent in Gulfport, Mississippi. If you need commercial real estate space in our area, please give us a call at (228) 575-7731 or visit our website at www.seawaybusinesspark.com.